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Global Strategies

"Going global" can mean expanding either your customer base or operations across borders. Either way, there are many factors affecting strategic decisions in this realm - from cultural differences to government regulations. Think about some companies you know that have global aspects to their business and answer some of the following questions:

How you see the concepts introduced in this chapter playing out. How detailed should an organization be with a global strategy? What happens when an organization finds things going drastically wrong with a global strategy? How would a company know if/when it should pursue global strategies?

Videos related to Global Strategies
http://www.nytimes.com/video/2009/03/05/business/1194838377092/exxon-ceo-on-global-strategy.html
http://www.youtube.com/watch?v=YrCNiizvG2I&feature=player_embedded

Solution Preview

The concepts learned in this chapter are of primary importance for companies interested in expanding their market share globally. Certainly multinational companies like Exxon, Cisco, Coca Cola and Wal-Mart depend upon international expansion as way to earn greater returns by expanding to new markets. Mr. Elfrink from Cisco points out that growth and innovation are possible through a global strategy. This is also true with smaller companies that are able to connect globally through the global market via the Internet. Mr. Elfrink mentions the cost of labor, which many Americans assume is the primary ...

Solution Summary

This detailed solution discusses "going global" and includes the review of two YouTube videos. It discusses how detailed an organization should be with a global strategy, and what happens when things go wrong with the company's global strategy. It also discusses how a company would know when and if it should expand globally. APA formatted references included.

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