Companies employ various strategies to integrate into a global market. How does a company apply global integrative strategies? One such integrative strategy is known as being "born global." How is a company "born global"?
Some strategies that a company might use to become more globally integrative are the integration of communication and marketing strategies across several countries, adopting a flexible business model that allows for changes to take place both nationally and internationally, and developing a strategic investment plan. For example, there are some researchers who believe that products are becoming standardized across the world so the need for separate marketing may not be as needed as it was in prior years however, the communication of these products does need to be more specialized per country. According to ...
A discussion regarding global integrative strategies and being "born global" from an organizational perspective. 281 words, 2 references.