Purchase Solution

Born Global

Not what you're looking for?

Ask Custom Question

Companies employ various strategies to integrate into a global market. How does a company apply global integrative strategies? One such integrative strategy is known as being "born global." How is a company "born global"?

Purchase this Solution
Solution Summary

A discussion regarding global integrative strategies and being "born global" from an organizational perspective. 281 words, 2 references.

Solution Preview

Some strategies that a company might use to become more globally integrative are the integration of communication and marketing strategies across several countries, adopting a flexible business model that allows for changes to take place both nationally and internationally, and developing a strategic investment plan. For example, there are some researchers who believe that products are becoming standardized across the world so the need for separate marketing may not be as needed as it was in prior years however, the communication of these products does need to be more specialized per country. According to ...

Purchase this Solution
Free BrainMass Quizzes
MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Introduction to Finance

This quiz test introductory finance topics.

Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.

Understanding the Accounting Equation

These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.

Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

View More Free Quizzes
Related BrainMass Solutions

  • International Entry Cycle

    Contrast the Challenges for International Market v/s Born Global Zara was going to expand their business by both international markets and born global by using the theories internationalization such as resource-based theory, knowledge sharing.

  • Effective or Ineffective Leadership Strategies

    global dominance.

  • Leadership in Warfare

    Adaptive leaders are made and not born, as one has to be taught the necessary tools to adapt to different military threats, war zones, and challenges.

  • Characteristics and challenges in effective and efficient global supply chain implementation

    For this reason the material or physical supply chain was born.

  • This post addresses if leaders are born or made.

    sub_id=3&child_id=10 Here is another researcher who found that leaders are made, not born: http://www.buffalo.edu/news/13254 and more: http://www.weknownext.com/blog/global-leaders-arent-made-in-the-classroom http://www.stuffofheroes.com/

  • ethnocentrism

    Language is a big barrier for these companies to operate in the global world. Their social attitude and culture is quite different from western world, which will make it difficult for them to survive in the global world. Google 'ethnocentrism'.

  • Mali Culture

    is it local, global, or both? Although we do own a TV which allows us to be connected to both global and local events, our entertainment is mainly local in the form of an array of local festivals.

  • Perception and Reality Discussed

    I'm a global citizen, and my reality is that of a global traveler who has forgone seeing my family for most of the year to enjoy my perception of the only acceptable reality for my life. The expert determines if there perception is the reality.

  • Entitlement generation, Business Ethics

    In a survey conducted in 1999 by ISP Global Internet, two-thirds of children under the age of 11 initially utilized a computer before age 5, while less than a quarter of those over age 11 did.

View More Related Solutions