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Company Categories and Global Marketing Strategies

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1.There are many categories for companies that describe their region of influence and power. Some of these categories are multinational, national, and transnational. In your opinion, which one is Acer, Inc.,? Explain.

2. What makes some global marketing strategies better than others and how do you know the difference?

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This solution discusses various categories for companies and global marketing strategies.

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1. There are many categories for companies that describe their region of influence and power. Some of these categories are multinational, national, and transnational. In your opinion, which one is Acer, Inc.? Explain to me why.

In my opinion Acer is a transnational company due to its marketing activities that best utilise distribution channels all over the world. Acer built its operations around globally integrated supplier networks. It has one of the most efficient global ...

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Umut Oltulu, MBA
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  • BSc, Dokuz Eylul University
  • MBA, Texas A&M University-Kingsville
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