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Product Life-Cycle Analysis

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Write a 300 word analysis of the ( Nine West shoes ) product's position. Make recommendations for how a product manager should react to the product's position on the matrix.

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Solution Summary

This solution helps with product life cycle analysis. It gives a 300 word analysis of the position of the products at Nine West shows. Recommendations for how a product manager should react are given. The explanation is a total of 397 words.

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Companies like Nine West want people to buy their products, so they create marketing strategies or ways they can convince people to try out the things they sell, like shoes in the instance of Nine West. These strategies are lumped into four categories called the 4p's, which are used in basic marketing plans.

The 4p's are:

Product: Basically, what market segment is the company targeting? Age, income, geographic location, etc.?

Promotion: How will the company advertise its products? Billboards, TV, the Internet, word of mouth?

Price: How much will they charge for their products in order to make a profit? ...

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