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Effective Marketing and Marketing Mix

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Select a well-known organization that you perceive as effective in marketing. Discuss what makes the selected organization effective in marketing. Think about how the selected organization uses the components of the marketing mix (product, place, price, and promotion).

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Solution Summary

This posting selects Unilever as the firm that does effective marketing and comments on the marketing mix of Unilever.

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Solution:

A well-known organization that is perceived as effective in marketing is Unilever. Unilever is one of the world's largest consumer packaged goods company. Unilever has more than 700 brands and has operations in more than 150 countries across the world.

Unilever is perceived to be effective in marketing because of following reasons:

1. Unilever adopts the concept of "Think Global, Act Local" by providing world class products to customers across the globe yet customizing the products based on local preferences. (Distribution ...

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