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Samsung: product differentiation, competition, strategies

Discuss how Samsung differentiates its product from its competitors
Discuss the impact of new competition on Samsung's financial performance
Identity any new marketing strategies that Samsung should consider in reaction to new Chinese competition
Develop a new strategy for Samsung

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Discuss how Samsung differentiates its product from its competitors

In making themselves one of the most quality and innovative brands within the electronics industry, Samsung strives to be sustainable and achieving a sustainable competitive advantage by ensuring it remains as the leader within the digital market. The policy at Samsung is "We will devote out human resources and technologies to create superior products and services thereby contributing to a better global society". (Rudenko, et al., 2008).

As a result of achieving and attaining a competitive advantage and based on its policy, Samsung has differentiated its products from its competitors from a platform of three categories. These categories are product attributes, firm linkages, and firm-customer relationships. The products produced by Samsung are similar to those produced by its many competitors, thus making the company deal with this sort of competition in five different industries. Samsung ensures that the features it incorporates within its products are different and unique, e.g. it added a pod cast feature within its headsets so as to give more functionality to customers. Samsung identified that feature differences is a major attraction to ...

Solution Summary

Product differentiation, competition and strategies are examined for Samsung. The impact of the new competition on Samsung's financial performance is examined.