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Marketing Case for Samsung Electronics

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Harvard Business Case:
February 27, 2009
Jordan I. Siegel
James Jinho CHang

Samsung Electronics

Discuss the impact of new competition on Samsung's financial performance.
Develop a new strategy for Samsung.

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Solution Summary

The expert examines a marketing case for Samsung Electronics. The impact of new competition on Samsung's financial performance is determined.

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Samsung Case

Impact of new performance on Samsung's financial performance:

New competition which is facing the Samsung company has played part in ensuring an increment in the operating costs and at the same time ensuring that there is a decrease in the average sales prices. Considering this fact in addition to the economic downturns there has been a compounded pressure felt on the profits that Samsung has ...

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