Purchase Solution

greater market share

Not what you're looking for?

Ask Custom Question

You are the marketing manager for Fujiwama Corporation, an electronics company (fictitious) that specializes in cellular telephones. Your company's share of the cell phone market is 3.1% and you are listed as the #9 cell phone manufacturer in terms of overall percentage of the market. The market is dominated by Nokia (22%), Ericssen (20%), and Motorola (19%), with Samsung coming up fast from behind. You are considerably behind Samsung (#5), which has 11% of the market.
Your CEO has personally approached you and asked you to provide your personal counsel about how Fujiwama might capture greater market share with its product line. CEO Takano Chun is under the gun from the Board of Directors to show better profits.

"What do you suggest we do? The Board of Directors thinks we should be #5 by 2009. Is that doable? Come to my office next Monday with your recommendations," says Chun.

As you go back to your desk to contemplate a strategy, what is the strategic reality of the situation in which Fujiwama finds itself? What strategic direction might it take with its product lines? To what risks might Fujiwama expose itself were it to go all out to gain that #5 market share position?

Purchase this Solution
Solution Summary

You are the marketing manager for Fujiwama Corporation, an electronics company (fictitious) that specializes in cellular telephones. Your company's share of the cell phone market is 3.1% and you are listed as the #9 cell phone manufacturer in terms of overall percentage of the market. The market is dominated by Nokia (22%), Ericssen (20%), and Motorola (19%), with Samsung coming up fast from behind. You are considerably behind Samsung (#5), which has 11% of the market.
Your CEO has personally approached you and asked you to provide your personal counsel about how Fujiwama might capture greater market share with its product line. CEO Takano Chun is under the gun from the Board of Directors to show better profits.

Solution Preview

The strategic reality is that Fujiwama is way behind market share against top players such as Nokia and Samsung. Even Samsung is way ahead of Fujiwama in terms of market share. These players are large, multinational players with signficant resources, brand awanress, distribution network, superior technology at their disposal.

One of the major strategic direction that ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
Recent Feedback
  • "Thank you. "
  • "Thank you"
  • "Thank you. I got 20/20 last week for my discussion you help me out with."
  • "Thank you. Great Job. "
  • "Thank you. Great Job. "
Purchase this Solution
Free BrainMass Quizzes
SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

Introduction to Finance

This quiz test introductory finance topics.

Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Operations Management

This quiz tests a student's knowledge about Operations Management

View More Free Quizzes
Related BrainMass Solutions

  • Capturing Greater Market Share with Low Cost Products

    322257 Capturing Greater Market Share with Low Cost Products Our class instructor posted this: Very good point when you state: A combination of low cost product along with differentiation will allow the organization to capture greater market share

  • Management Tools: Mergers and Acquisitions

    With larger size the firm can achieve economies of scale, greater bargaining power with suppliers, and greater asset utilization. Another common management objective is to increase the share in the market.

  • Multiple Choice Questions

    the market price of the bond d. the Par Value 4. When the required rate of return is the coupon rate, the bond will sell at a discount. a. less than b. greater than c. the same as d. less than or greater than 5.

  • Market Share Analysis

    Calculate Revenue Market Share of E-Top Computers 3. Calculate Relative Market Share for E-Top Computers (both in $ and in units). 4.

  • Declining Competitive Position Strategy Options

    share with deep price cuts and trying to gain significantly greater buyer recognition and attention.

  • Mergers & Acquisitions

    The combination of the strengths of two different firms can be combined to form a single, powerful entity possessing increased strength and ability to capture the market opportunities, be it in the form of increased market share, greater control over

  • Investment problems and analysis

    Annual return should be greater than =Frontendload/Holding period +ExpenseRatio+(Returns from Moneymarket mutual fund-Expense ratio) =5%/2+1.3%+(5.2%-.2%) =8.8% Hence return should be greater than 8.8%.

  • Creating a 3 Stock Portfolio

    Choosing from the S&P 500 under the following criteria: Performance VS industry greater than 10%; Performance VS S&P 500 greater than 10%; Current ratio (MRQ) is 3 to 4; Quick Ratio (MRQ) is 2 to 3; Price to Book (MRQ) is greater than 3; These

  • Time-Value of Money Concepts

    Compare a regular cash dividend with a periodic share repurchase. Which has greater appeal to you? Explain. Periodic share repurchase are becoming now more popular because it is increasing the earnings per share post repurchase.

View More Related Solutions