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Market Share Analysis

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This table presents units sold and market share data for the Personal Computers Industry (first figure for each company is units, second is revenue).

E-Top--10,000--7,500,000
CompEZ--15,000--12,000,000
BEST--2,000--1,700,000
Moonwalk--8,000--8,000,000
CompBrain--8,000--12,000,000
Market Total--43,000 units--41,200,000 revenue

1. Calculate Unit Market Share of E-Top Computers
2. Calculate Revenue Market Share of E-Top Computers
3. Calculate Relative Market Share for E-Top Computers (both in $ and in units).
4. What do these measures of competitiveness and comparative strength tell you about the E-Top company and the industry in which it operates?

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Solution Summary

Solution describes the steps for finding out unit and revenue market share of Etop Computers.

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Solution:

Units Revenue
(Dollars)

E-Top 10000 7500000
CompEZ 15000 12000000
BEST 2000 1700000
Moonwalk 8000 8000000
Compbrain 8000 12000000
Market total 43000 41200000

1)E-Top's Unit Market share = E-top's unit sales/Overall market's ...

Solution provided by:
Lokesh Jain, MSc
Education
  • BEng (Hons) , Birla Institute of Technology and Science, India
  • MSc (Hons) , Birla Institute of Technology and Science, India
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