1. How would you position product?
2. Can you manage culture, if yes or no why?
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The Flat Screen TV brand selected for this assignment is Samsung's range of Flat Screen TV's. I would position the Flat Screen product of the company as a technologically superior, unique and higher quality one as compared to other competing products in the market. I would highlight the experience and technological edge of Samsung over other companies ...
The expert discusses product positioning for FLAT TV.