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Marketing - Product Position

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The product is Flat Screen TV. Choose any brand.(Marketing)

1. How would you position product?
2. Can you manage culture, if yes or no why?

I'm so lost and need help. Please be detailed so I understand. APA format please.

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The expert discusses product positioning for FLAT TV.

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The Flat Screen TV brand selected for this assignment is Samsung's range of Flat Screen TV's. I would position the Flat Screen product of the company as a technologically superior, unique and higher quality one as compared to other competing products in the market. I would highlight the experience and technological edge of Samsung over other companies ...

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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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