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Customer marketing vs Consumer marketing

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Compare Customer Marketing from Consumer Marketing.

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Solution Summary

Customer marketing and consumer marketing are explained in a structured manner in this response. The answer includes references used.

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Customer marketing targets the buyer of the product or service. Consumer marketing targets the user of the product or service. Customer marketing is targeted to buyers representing organization. In contrast Consumer marketing targets individuals who pay for their own transactions and who use the products/services they have purchased.

Customer marketing is usually more expensive than marketing to consumers. Customer marketing means concentrating on the reasoning behind the purchase of the product. Since the purchase decision is not emotions, the marketer must focus ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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