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How marketing differs on a B2C site compared to a B2B site

This solution provides the learner with an understanding on how marketing differes in a business to customer site environment vs. the business to business environment. Further, to provide and ensure clarification for the learner this solution provides specific examples for each enviroment.

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The process by which marketing takes place between B2B and B2C is extremely different. The strategy is based on whether the marketing is focused on an individual purchasing a product or service for themselves or directed towards a business. The rational for the marketing methods being so different is based on the emotional experience that purchasing something is for an individual customer, vs. an employee making a purchase for their employee. Therefore, a marketing strategy for B2B is based on relationship building marketing efforts, while B2C is ...

Solution Summary

How does marketing differ in Business-to-Business and Business to Customer internet sites? What are the different aspects of each in terms of marketing? What specific activities should be taken into account when developing a marketing strategies for each of the business modes (B2B or B2C).