This solution provides the learner with an understanding on how marketing differes in a business to customer site environment vs. the business to business environment. Further, to provide and ensure clarification for the learner this solution provides specific examples for each enviroment.
The process by which marketing takes place between B2B and B2C is extremely different. The strategy is based on whether the marketing is focused on an individual purchasing a product or service for themselves or directed towards a business. The rational for the marketing methods being so different is based on the emotional experience that purchasing something is for an individual customer, vs. an employee making a purchase for their employee. Therefore, a marketing strategy for B2B is based on relationship building marketing efforts, while B2C is ...
How does marketing differ in Business-to-Business and Business to Customer internet sites? What are the different aspects of each in terms of marketing? What specific activities should be taken into account when developing a marketing strategies for each of the business modes (B2B or B2C).