marketing differs on a B2C site compared to a B2B site
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Describe how marketing differs on a B2C site compared to a B2B site.
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Solution Summary
Response explains the marketing differences on a B2C site compared to a B2B site
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Marketing is an essential tool of doing any business whether it's traditional at the store front or over the Internet, the key is to sell the goods and services to its targeted customers.
Salient Differences
According to a study performed by Active Media Research,
"the average B2C transaction falls between $101 and $500 while the average B2B transaction falls between $1,000 and $10,000. "
http://www.metricsmarket.com/metrics/commerce.html
Thus B2C WEBSITES gets more publicity, the amount of money transacted annually through B2B is much greater than B2C. As we have seen in the above data the per customer volume of transaction is low in B2C but the number of customers serviced is large. To draw a large number of customers these sites need to do a lot of advertising, both ...
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