Explore BrainMass

Explore BrainMass

    marketing differs on a B2C site compared to a B2B site

    Not what you're looking for? Search our solutions OR ask your own Custom question.

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Describe how marketing differs on a B2C site compared to a B2B site.

    Please be specific and include references!!!

    © BrainMass Inc. brainmass.com March 4, 2021, 7:52 pm ad1c9bdddf

    Solution Preview

    Marketing is an essential tool of doing any business whether it's traditional at the store front or over the Internet, the key is to sell the goods and services to its targeted customers.

    Salient Differences

    According to a study performed by Active Media Research,
    "the average B2C transaction falls between $101 and $500 while the average B2B transaction falls between $1,000 and $10,000. "

    Thus B2C WEBSITES gets more publicity, the amount of money transacted annually through B2B is much greater than B2C. As we have seen in the above data the per customer volume of transaction is low in B2C but the number of customers serviced is large. To draw a large number of customers these sites need to do a lot of advertising, both ...

    Solution Summary

    Response explains the marketing differences on a B2C site compared to a B2B site