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Explain how marketing differs on a B2C site compared to B2B

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Explain how marketing differs on a B2C site compared to B2B site. Give specifics.

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The solution provides detailed explanations, comparing how marketing differs on a B2C site compared to B2B site.

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B2B (Business to Business) site:
Specifically caters one busines to another business. Usually providing inhouse service or maitanance software/networks for other businesses to utilize in order to increase function, marketing, sales, profits, efficiency and the like. Examples: Microsoft.com, Macromedia.com, Marketing sites, crmguru.com, basically anything targeting business owners, managers, and decision makers.
The difference in marketing is that a B2B "seller" tries to differentiate itself from its competition by marketing its value proposition to its target ...

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