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B2B vs B2C- Characteristics and Marketing

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What are the major characteristics of B2B site compared to a B2C site?

Explain how marketing differs on a B2C site compared to a B2B site. Give specifics.

I am trying to understand the relationship of marketing to business to customer and business to business at it relates to web sites. Is the marketing different in this aspect? If so how and why?

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Solution Summary

This posting discusses in great detail the major characteristics of a B2B site vs a B2C site. It also details how marketing differs between the two.

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Major Characteristics:

B2B (Business to Business) site: Specifically caters one business to another business. Usually providing in house service or maintenance software/networks for other businesses to utilize in order to increase function, marketing, sales, profits, efficiency and the like. Examples: Microsoft.com, Macromedia.com, Marketing sites, crmguru.com, basically anything targeting business owners, managers, and decision makers. B2C sites tend to be more transactionally-oriented than do B2B sites. Both types have transactions, but consumers are usually on line to transact or purchase right away. The major characteristic of B2B is that companies attempt to automate the trading ...

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