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How does marketing differs on a B2C site compared to a B2B?

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How does marketing differs on a B2C site compared to a B2B?

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B2B marketing differs with B2C marketing on a wide range of grounds. B2B marketing is relationship driven and aimed at maximizing the value of the relationship with the customers. B2C's marketing strategy, on the other hand, is product driven and aimed at maximizing the value of the transaction.

The target customer or market for the B2B customers is quite small and focused. It aims to strengthen its relationship with its small and focused target group for a longer term period. B2C's customer base can be very large. B2C sites usually engage ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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