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    Question about "brick and mortar" and eBusiness marketing

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    What are the similarities and differences between "brick and mortar" and eBusiness marketing?

    © BrainMass Inc. brainmass.com October 1, 2020, 6:32 pm ad1c9bdddf

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    The basic marketing principles with respect to the 4 P's, price, product, promotion and place applies to both the businesses, however significant differences exist in their scope, definition and application. Both brick and mortar businesses as well as ebusinesses have to incorporate pricing objectives as per their corporate strategy and product/service positioning. Further, ...

    Solution Summary

    This solution compares "brick and mortar" and eBusiness marketing.