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In detail; what are the similarities between "brick and mortar" and eBusiness marketing?

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What are the similarities between "brick and mortar" and eBusiness marketing?

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Some of the notable differences between emarketing and traditional brick and mortar marketing are:

eMarketing increases productivity in your existing marketing functions
The cost of reach and sale is significantly reduced in emarketing as compared to traditional marketing.
The level of measurability of results is increased in emarketing.
It becomes easier to transact business in emarketing.
Emarketing Provides additional value by providing information that taps into ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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