Cannot obtain information on the Internet without running into viruses. Can you please help define the differences in Brick in Mortar vs. EBusiness marketing?
Question is: What are the similarities and differences between "brick and mortar" and eBusiness marketing?
What are the similarities and differences between "brick and mortar" and eBusiness marketing?
Brick and mortar marketing is simply a traditional type marketing that deals with its customers face-to-face in an office or store that the business owns or rents. On the other hand eBusiness refers to a broader scope of electronically-enabled activities, including B2C and B2P activities. eBusiness marketing usually have lower costs and greater flexibility than brick-and-mortar operations.
1. Low costs and profitability:
eBusiness marketing is generally cost-effective, and if done properly, can help build brand awareness and loyalty. They can be more profitable than the brick-and-mortar corporations in the ...
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