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    How business markets differ from consumer markets

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    Could you explain how business markets differ from consumer markets.

    © BrainMass Inc. brainmass.com March 4, 2021, 5:48 pm ad1c9bdddf
    https://brainmass.com/business/the-marketing-mix/business-markets-differ-consumer-markets-11786

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    Marketing in businesses is different to marketing to consumers, although many of the techniques, such as can be transferred successfully.

    In particular, business-to-business markets (B2B) are more focused on customer relationships than is normally true for consumer markets.

    Business vs consumer markets
    The difference between the two is outlined below.
    Consumer
    Every customer has equal value and represents a small % of revenue
    Sales are made remotely, the manufacturer doesn't meet the customer
    Products are the same for all customers. The service element is ...

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    The expert explains how business markets differ from consumer markets.

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