How business markets differ from consumer markets
Not what you're looking for?
Could you explain how business markets differ from consumer markets.
Purchase this Solution
Solution Summary
The expert explains how business markets differ from consumer markets.
Solution Preview
Marketing in businesses is different to marketing to consumers, although many of the techniques, such as can be transferred successfully.
In particular, business-to-business markets (B2B) are more focused on customer relationships than is normally true for consumer markets.
Business vs consumer markets
The difference between the two is outlined below.
Consumer
Every customer has equal value and represents a small % of revenue
Sales are made remotely, the manufacturer doesn't meet the customer
Products are the same for all customers. The service element is ...
Purchase this Solution
Free BrainMass Quizzes
Understanding the Accounting Equation
These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.
Managing the Older Worker
This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce
Marketing Research and Forecasting
The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.
Team Development Strategies
This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.
SWOT
This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.