How business markets differ from consumer markets

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Marketing in businesses is different to marketing to consumers, although many of the techniques, such as can be transferred successfully.

In particular, business-to-business markets (B2B) are more focused on customer relationships than is normally true for consumer markets.

Business vs consumer markets
The difference between the two is outlined below.
Consumer
Every customer has equal value and represents a small % of revenue
Sales are made remotely, the manufacturer doesn't meet the customer
Products are the same for all customers. The service element is ...