Consumer buying habits, difference between B2B and B2C
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Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it.
Identify the ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets.
200-250 words
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Solution Summary
This solution explains consumer buying habits. The sources used are also included in the solution.
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Step 1
Some of the personal and psychological factors that influence what customers buy and when they buy it include the attitudes of the customer, their risk aversion, and their perception of the seller/brand/company. For example, if a customer is risk averse he will buy products from stores that are reputed to be reliable and buy branded products. The other personal characteristics are the person may be discount hunter, buyer of ...
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