E-Business Marketing Paper
Write a 3 page paper that explains how online and offline marketing differs on a B2C site compared to a B2B site. Give specifics.
Include a summary table of comparisons that briefly lists how online and offline marketing differ on a B2C site compared to a B2B site.
Their are a couple of these out there. Need something new.
Put reference's in paper, please.© BrainMass Inc. brainmass.com March 4, 2021, 9:58 pm ad1c9bdddf
Please find the Comparison of B2C and B2B Website in the attached file.
Running Head: COMPARISON OF B2C AND B2B WEBSITE
Comparison of B2C and B2B Website
E-business marketing can be defined as the transaction of goods and services to the consumers with the help of telecommunication and electronic systems (Krishnamurthy & Singh, 2005). The extensive growth of internet technology has enhanced the proficiency of the business organizations to accomplish their business target in an efficient manner with high speed and without any error (E-Business and E-Commerce, 2009). Online and offline marketing are different from each other because of the use of electronic media. In offline marketing process of B2C marketing, the business firms cannot use electronic media sources. The B2C website and B2B website are mainly work on the concept of e-marketing strategy (Boone & Kurtz, 2006).
Business to Consumer and Business to Business Website
Business to Consumer website (B2C): The B2C website can be described as the intermediary gateway between the business organization and consumers (Cao, Zhang & Seydel, 2005). This website assists the suppliers to connect with the customers in a fast and effective way and maintain loyalty towards the customers (Murphy, 2007). The foremost gateways of B2C website are an auction site (eBay), a technology market place (ZDNet), an internet version of yellow pages (Yell), etc. (Cao, Zhang & Seydel, 2005). The B2C website mainly comprises six general aspects such as it is very complicated business process, requires user log in, shopping basket system, get information anytime from anywhere, well-situated and easy shopping hub, security and privacy of consumer is on high priority (Krishnamurthy & Singh, 2005).
In this business model, the internet business companies mainly concentrate on meeting the needs and requirements of the end-customers. This makes easy for the B2C business organizations to sales and markets their services to the consumers in an effective manner (Boone & Kurtz, 2006). For instances, there are various online website and firm that can be considered as good example of B2C business model, such as Amazon.com, Dell Inc., etc. Both the firms have ...
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