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Explain the three main types of software tools that support digital marketing and advertising with example of each.

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Solution Summary

The response the main types of software tools that support digital marketing posted in 1021 words with references.

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The response address the queries posted in 1021 words with references.

// Here, in this paper, we would discuss the concept of 'Digital Marketing' in brief and elaborate the software tools that support digital marketing and advertising. We begin with understanding the term 'digital marketing' prior to discussing the tools: //

Digital Marketing is applying digital technologies, which form online channels to market (web e-mail, databases plus mobiles/wireless and digital TV); to contribute to marketing activities aimed at achieving profitable acquisition and retention of customers through developing a planned approach to improve customer knowledge then delivering integrated targeted communications and online services that match their individual needs. The access platforms or hardware include PCs, PDAs, mobile phones and interactive digital TV and they deliver content through different online communication tools such as websites, portals, search engines, affiliate and viral marketing, blogs, e-mail and text messaging. Digital marketing does not occur in isolation, but is most effective when it is integrated with other communication channels such as phone, direct mail or face-to-face interaction (Baker & hart, 2007).

// We have already understood the meaning of digital marketing and the platforms that are used to market the products and services. Now, we would continue with discussing the 'Tools' and the way, they work: //

Digital marketing has permitted two further things of utmost importance to marketing: they have revolutionized the cost structure of the functions they perform, and they have altered the balance of ...

Solution provided by:
Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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