Marketing
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1What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not?
2 are there any drawbacks of not incorporating marketing into the sales function of a large company? If so, please explain.
3 examples of products used in a target marketing strategy and examples of products used in a mass marketing strategy?
4 Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization's marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?
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Marketing is discussed very comprehensively in this explanation..
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Marketing
1What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not?
Marketing is defined as the process of promoting, distributing, and selling a product or a service. Marketing is the function that determines which products are of interest to the customers and uses communications, distribution and product development to achieve sales objectives.
The advantage of incorporating marketing function into sales is that there is an alignment of the marketing mix element leading to synergies and leveraging the sales function. The disadvantage is that some functions of marketing may detract from the objectives of the sales functions.
Actually, sales is a part of marketing and not visa-versa as the question is suggesting. Sales is one of the functions of marketing. If the sales organization or its manager reports to the marketing manager there is no need to include marketing as a part of the sales organization. However, if the sales organization is not related to ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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