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Marketing and Marketing Communication

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We learned about marketing communication this week and also discussed marketing concepts in general. Explain the difference between marketing and marketing communications. Be sure to support your answer.

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The major difference between marketing and marketing communications is the fact that marketing involves the process of communicating or illustrating to a customer base how a product or given set of products satisfies their needs and wants, or has the ability to satisfy their needs or wants if they are purchased. The activity ...

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  • Master of Public Administration, North Carolina Central University
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