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Marketing and Marketing Communication

We learned about marketing communication this week and also discussed marketing concepts in general. Explain the difference between marketing and marketing communications. Be sure to support your answer.

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The major difference between marketing and marketing communications is the fact that marketing involves the process of communicating or illustrating to a customer base how a product or given set of products satisfies their needs and wants, or has the ability to satisfy their needs or wants if they are purchased. The activity ...

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