Explain the differences between B2C and B2BMarketing with intext citations and references.
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Step 1
When marketing B2B the focus is on the features of the product. The hard cold facts about the product and how it satisfies the requirements of the buyer organization is the main selling point. It is important that B2B buyers are given all the information about the product (a). The marketer has to focus on how the product can help the buying organization to reduce costs, operate faster, and use lower manpower. If the rationale is sound the product can be sold.
In contrast the B2C customer is interested in the benefits of the product. The objective is to affect the customer. Once his emotions are addressed he buys the product. The benefits must be made clear to the customer instantly. Rationale or information is not required. The customers must be told how the product benefits them directly and ...
Solution Summary
This solution explains the difference between B2B and B2C marketing. The sources used are also included in the solution.
... In a B2B setting, business ... time and money; therefore, the message of the marketing campaign should ... On the other hand, B2C sites may focus on emotions or ...
... and offers to entice the target market to buy. B2C marketing campaigns are concerned with the transaction, are ... Although the goal of B2B marketing is to convert ...
... in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets. ... References: Handbook of Marketing Strategy, Venkatesh Shankar ...
Marketing to B2B vs B2C. ... An example of the difference in marketing products/services to business rather than customers, is the difference in the way that ...
...B2C: (Source: http://apextwo.com/b2b-vs-b2c-marketing-difference-why-it-matters ... Maximize the value of the transaction Large target market Single step ...
... to businesses requires a different marketing strategy than ...B2B transactions primarily target companies and other ... individuals are called B2C, or businesses-to ...