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How do the 4 Ps of marketing differ in a global business environment?

Can any product or service be marketed globally? Why or why not?

What factors determine media selection in various countries?

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This solution explains how the 4 Ps of marketing differ in a global business environment.

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How do the 4 Ps of marketing differ in a global business environment?

Even though basic elements of 4 P's remain the same, there are marked differences with respect to scope and features of each element. For example, pricing issues in international markets have to incorporate exchange rate fluctuations, import tariffs, etc. in order to arrive at perfect pricing. Similarly, the distribution decisions in international markets have to be designed keeping in mind the prevailing customs and practices in that country. Promotion decisions are also heavily influenced by local practices, ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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