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Marketing - Consumer Behavior

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Hi! I need assistance with the following:

-Write a 700-1,050 word paper in which you relate consumer behavior to marketing. In your paper address the following:

-Define consumer behavior, and how it relates with the subject of marketing.
-Select a purchase you have made recently and describe in detail how each of the 4P's, product, price, promotion, and place, affected your purchasing decision.
-Cite the assigned reading and at least one outside reference in your paper.

*Format according to APA standards.
*Please include all necessary references.

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Solution Summary

This solution is comprised of detailed explanation (consists of about 750, a list of two references) to the following questions:

-Write a 700-1,050 word paper in which you relate consumer behavior to marketing. In your paper address the following:

-Define consumer behavior, and how it relates with the subject of marketing.
-Select a purchase you have made recently and describe in detail how each of the 4P's, product, price, promotion, and place, affected your purchasing decision.
-Cite the assigned reading and at least one outside reference in your paper.

*Format according to APA standards.
*Please include all necessary references.

Purchase this Solution


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