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    The Importance of Consumer Behavior

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    Please help answer the following questions.

    What is consumer behavior? What is the importance of consumer behavior within the framework of marketing? Please explain and cite examples.

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    Consumer Behavior:

    What is consumer behavior?

    From a psychological perspective, behavior can basically be termed as an act or response to stimuli, whether internal or external. Behavior will usually therefore have intentions, which can be inferred to refer to a plan to carry out a specific behavior. From the context of consumer behavior, this intention is usually meant to refer to a particular plan to either purchase or use a given product, with behavior referring now to the actual physical purchasing or usage of the product (Mullen & ...

    Solution Summary

    This posting helps with consumer behavior. It explains what consumer behavior is, explains the importance of consumer behavior within the framework of marketing, and provides examples. The explanation is given in 328 words with one reference. In-text citations are included.