Explore BrainMass

Explore BrainMass

    Consumer Behavior

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    2) Which of the following decisions whould be consider legitimate topics of concern with the study of consumer behavior : (a) selecting a college (b) purchasing a life insurance policy (c) smoking a cigarette (d) selecting a church to join (e) selecting a dentist (f) visiting an auto showroom to see new models or ( g ) purchasing a college textbook. Explain the importance or potential application of ech.

    5) A family has just come into the local office of a lending agency asking for a bill consolidation loan. Payments fo a new car, televison, stero, bedroom set and central air conditioning have become excessive. The haead of the family does not have a steady source of income and real help is now needed. Is this an example of purposeful consumer behaviour or has this family been manipulated into making unwise purchases?

    8) Would it be equally necessary to understand consumer behaviour if the economic system were not one of free enterprise? In other words is the subject matter only of interesst to those capitalistic systems or does it also have relevance for socialism and for communism where they still exist?

    © BrainMass Inc. brainmass.com June 3, 2020, 6:31 pm ad1c9bdddf
    https://brainmass.com/business/organizational-behaviour/consumer-behavior-63336

    Solution Preview

    2) Which of the following decisions whould be consider legitimate topics of concern with the study of consumer behavior : (a) selecting a college (b) purchasing a life insurance policy (c) smoking a cigarette (d) selecting a church to join (e) selecting a dentist (f) visiting an auto showroom to see new models or ( g ) purchasing a college textbook. Explain the importance or potential application of each.

    a) Selecting a college is important for understanding consumer behavior with regards to their perception towards education and degree they look to acquire, the amount they are willing to spend on ...

    Solution Summary

    Consumer Behavior

    $2.19

    ADVERTISEMENT