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    Dynamic consumer behavior

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    What is meant by the phrase "consumer behavior is dynamic?"

    © BrainMass Inc. brainmass.com June 4, 2020, 3:11 am ad1c9bdddf
    https://brainmass.com/business/branding/dynamic-consumer-behavior-502815

    Solution Preview

    Interpreting the phrase "consumer behavior is dynamic" requires a thorough understanding of each key term.

    Consumer:
    A person who buys products (goods) and services for personal use from the mass market.

    Consumer Behavior:
    www.investorwords.com defines this as "the collective actions, including the searching, evaluation, selection, purchasing, consuming, disposing of products take by consumers in determining which goods and services hold the most value for meeting their wants and needs". ...

    Solution Summary

    This solution analyzes the phrase "consumer behavior is dynamic" by explaining what all these terms mean and then relating them to marketing.

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