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Dynamic consumer behavior

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What is meant by the phrase "consumer behavior is dynamic?"

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Solution Summary

This solution analyzes the phrase "consumer behavior is dynamic" by explaining what all these terms mean and then relating them to marketing.

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Interpreting the phrase "consumer behavior is dynamic" requires a thorough understanding of each key term.

Consumer:
A person who buys products (goods) and services for personal use from the mass market.

Consumer Behavior:
www.investorwords.com defines this as "the collective actions, including the searching, evaluation, selection, purchasing, consuming, disposing of products take by consumers in determining which goods and services hold the most value for meeting their wants and needs". ...

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