Characteristics of a culture and subculture
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Analyze and discuss the characteristics of a culture and subculture and the influence on consumer behavior. Give an example of each. Support your position.
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The expert examines characteristics of a culture and subculture. Three references are provided.
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Culture is one of the external influences that impact the consumer. The subculture is the second layer of culture that is part of one's identity. Culture has several important characteristics. These are:
? Culture is comprehensive: This means that all parts must fit together in a logical fashion. For example individuals desire to avoid the loss of face are unified in their manifestation of the importance of respect.
? Culture is learned rather than something that individuals are born with. For example, the ways we dress up, eat, and work are all part of culture which we learn ...
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