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Sneakerhead Subculture

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Choose an ethnic, religious, geographic, or age subculture or a microculture and embed an advertisement for a governmental organization/institution/agency or any non-profit organization/institution directed toward this group. How were cultural or subcultural elements (i.e., myths, rituals, rites of passage, etc.) used to influence or motivate the members of the subculture you selected?

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This sneakerhead subculture in the context of Sneaker Census is provided in a structured manner in this response. The related references are also provided.

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In compliance with BrainMass rules, this is not a hand in the ready assignment but is only guidance. Please do not copy and paste any part of my response

A subculture selected is the sneakerhead subculture. The embedded advertisement is:
https://youtu.be/skcns27z4IM
There were several subcultural elements used in the influence to motivate the members of the subculture I have selected is an advertisement for Sneaker Census. In general, any person involved in sneaker collecting is called a sneakerhead. However, a large number of sneakerheads are young black people. (1) The Sneaker census is a data collection platform that will help members of the sneaker community a voice and influence in sneaker culture. The Sneaker Census is designed to unite sneakerhead communities across neighborhoods, cities, and even countries.

Within the advertisement, several cultural and sub-cultural elements are used to influence or motivate the members of the subculture I have selected. At the inception, the advertisement uses freedom to run, the freedom to learn, and the freedom to ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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