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Effect of E-business on Consumer Behavior

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How has e-business influenced consumer behavior? What consumer behavior research tools are available for organizations that utilize e-business technologies? How does the information obtained from these tools impact marketing strategies?

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How has e-business influenced consumer behavior?
E-business has influenced consumer behavior in several ways. The consumer shops in front of his consumer screen and avoids going to stores. The consumer compares different products on screen and compares their prices and makes a ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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