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Consumer Behavior and Business Ethics Questions

part 1-

The increase in technology has had a profound effect on virtually every business sector. How has increased technology affected the measurement of consumer behavior?

part 2-

This article sets up an interesting and very common dilemna for a marketing researcher. What would you do and include your rationale.

http://www.marketingprofs.com/articles/2005/1361/the-ethics-of-marketing-research-can-i-should-i-would-i

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part 1-

The increase in technology has had a profound effect on virtually every business sector. How has increased technology affected the measurement of consumer behavior?

Technology has made measurement of consumer behavior much simpler. Point of purchase systems can collect data on what shoppers purchase and at what frequency. Previously, the only way to collect such data was to ask consumers themselves. Technology frequently allows consumers to feel more connected to the companies that offer desired products. Consumers can provide more immediate feedback about levels of satisfaction with product quality or service features. More ...

Solution Summary

This solution includes a detailed discussion of two questions, one focusing on business ethics and the other focusing on consumer behavior.

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