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Marketing Questions

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1. According to the Bureau of Labor Statistics:

_____ a. Employment in both the service producing sector and the manufacturing service sector

are expected to increase by about 10% between 2000-2010.

_____ b. Employment in the service producing sector is expected to double between 2000-2010

while employment in the manufacturing service sector is expected to decline by 10%

_____ c. Employment in the service producing sector is expected to increase by 19% between

2000-2010 and employment in the manufacturing service sector is expected to increase

by 3%

_____ d. Employment in both the service producing sector and the manufacturing service sector

are expected to remain the same.

_____ e. Employment in both the service producing sector and the manufacturing service sector

are expected to decrease by about 10% between 2000-2010.

2. The following are all variables of the external market environment except:

_____ a. Economic environment

_____ b. Political and legal environment

_____ c. Company operating environment

_____ d. Cultural and social environment

_____ e. Technological environment

3. All of the following are uses for technology in marketing except:

_____ a. Blogs

_____ b. Fax Campaigns

_____ c. Websites

_____ d. Data Mining

_____ e. Customer Relationship Management

4. According to the text, there are four categories of offerings: pure tangible good, tangible good with accompanying services, major service with accompanying minor goods and services and pure services.

_______True _______ False

5. The attitudes and reactions of people, social critics, and governments all affect the political environment.

_______True _______ False

6. All of the following influence online consumer purchasing behavior except:

_____ a. Convenience

_____ b. Customization

_____ c. Communication

_____ d. Control

_____ e. Credit Check

7. Corporate conscience and consumer welfare are not important aspects of marketing.

_______True _______ False

8. Social responsibility is a good promotional strategy used to increase sales.

_______True _______ False

9. Once a company decides to enter a particular country, it has to determine the best mode of entry. These broad choices include the following except:

_____ a. Import/Export

_____ b. Joint Venture

_____ c. Billboard Advertising

_____ d. Licensing/Franchising

_____ e. Contract Manufacturing

10. Buyer behavior and customer profiling cannot be understood using technology.

_______True _______ False

11. The four major e-marketing domains include all of the following except:

_____ a. Business to Consumer

_____ b. Business to Wholesaler

_____ c. Business to Business

_____ d. Consumer to Consumer

_____ e. Consumer to Business

12. Viral marketing is the Internet version of word of mouth marketing.

_______True _______ False

13. The political-legal factors that should be considered in deciding whether to do business in a given country are all of the following except:

_____ a. government bureaucracy

_____ b. attitudes toward international buying

_____ c. political stability

_____ d. ratio of attorneys to marketing managers

_____ e. monetary regulations

14. Service companies can try to demonstrate their service quality through

_____ a. physical evidence

_____ b. imagery

_____ c. presentation

_____ d. performance

_____ e. all of the above

15. Perishability is an issue that affects products but not services.

_______True ________ False

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Solution Preview

1. According to the Bureau of Labor Statistics:

_____ a. Employment in both the service producing sector and the manufacturing service sector

are expected to increase by about 10% between 2000-2010.

_____ b. Employment in the service producing sector is expected to double between 2000-2010

while employment in the manufacturing service sector is expected to decline by 10%

_____ c. Employment in the service producing sector is expected to increase by 19% between

2000-2010 and employment in the manufacturing service sector is expected to increase

by 3%

_____ d. Employment in both the service producing sector and the manufacturing service sector

are expected to remain the same.

_____ e. Employment in both the service producing sector and the manufacturing service sector are expected to decrease by about 10% between 2000-2010.

Answer: a

Get the reference from http://www.bls.gov/news.release/ecopro.nr0.htm, which provides only the projection between 2004-2014

2. The following are all variables of the external market environment except:

_____ a. Economic environment

_____ b. Political and legal environment

__X___ c. Company operating environment

_____ d. Cultural and social environment

_____ e. Technological environment ...

Solution Summary

This solution is comprised of a detailed explanation to answer regarding the Bureau of Labor Statistics, all variables of the external market environment and uses for technology in marketing, the influence of online consumer purchasing, the mode of entry into foreign countries, four major e-marketing domains, and answering the true/false questions.

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