Marketing Questions

1. According to the Bureau of Labor Statistics:

_____ a. Employment in both the service producing sector and the manufacturing service sector

are expected to increase by about 10% between 2000-2010.

_____ b. Employment in the service producing sector is expected to double between 2000-2010

while employment in the manufacturing service sector is expected to decline by 10%

_____ c. Employment in the service producing sector is expected to increase by 19% between

2000-2010 and employment in the manufacturing service sector is expected to increase

by 3%

_____ d. Employment in both the service producing sector and the manufacturing service sector

are expected to remain the same.

_____ e. Employment in both the service producing sector and the manufacturing service sector

are expected to decrease by about 10% between 2000-2010.

2. The following are all variables of the external market environment except:

_____ a. Economic environment

_____ b. Political and legal environment

_____ c. Company operating environment

_____ d. Cultural and social environment

_____ e. Technological environment

3. All of the following are uses for technology in marketing except:

_____ a. Blogs

_____ b. Fax Campaigns

_____ c. Websites

_____ d. Data Mining

_____ e. Customer Relationship Management

4. According to the text, there are four categories of offerings: pure tangible good, tangible good with accompanying services, major service with accompanying minor goods and services and pure services.

_______True _______ False

5. The attitudes and reactions of people, social critics, and governments all affect the political environment.

_______True _______ False

6. All of the following influence online consumer purchasing behavior except:

_____ a. Convenience

_____ b. Customization

_____ c. Communication

_____ d. Control

_____ e. Credit Check

7. Corporate conscience and consumer welfare are not important aspects of marketing.

_______True _______ False

8. Social responsibility is a good promotional strategy used to increase sales.

_______True _______ False

9. Once a company decides to enter a particular country, it has to determine the best mode of entry. These broad choices include the following except:

_____ a. Import/Export

_____ b. Joint Venture

_____ c. Billboard Advertising

_____ d. Licensing/Franchising

_____ e. Contract Manufacturing

10. Buyer behavior and customer profiling cannot be understood using technology.

_______True _______ False

11. The four major e-marketing domains include all of the following except:

_____ a. Business to Consumer

_____ b. Business to Wholesaler

_____ c. Business to Business

_____ d. Consumer to Consumer

_____ e. Consumer to Business

12. Viral marketing is the Internet version of word of mouth marketing.

_______True _______ False

13. The political-legal factors that should be considered in deciding whether to do business in a given country are all of the following except:

_____ a. government bureaucracy

_____ b. attitudes toward international buying

_____ c. political stability

_____ d. ratio of attorneys to marketing managers

_____ e. monetary regulations

14. Service companies can try to demonstrate their service quality through

_____ a. physical evidence

_____ b. imagery

_____ c. presentation

_____ d. performance

_____ e. all of the above

15. Perishability is an issue that affects products but not services.

_______True ________ False