Explore BrainMass
Share

Explore BrainMass

    Marketing Questions

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    1. According to the Bureau of Labor Statistics:

    _____ a. Employment in both the service producing sector and the manufacturing service sector

    are expected to increase by about 10% between 2000-2010.

    _____ b. Employment in the service producing sector is expected to double between 2000-2010

    while employment in the manufacturing service sector is expected to decline by 10%

    _____ c. Employment in the service producing sector is expected to increase by 19% between

    2000-2010 and employment in the manufacturing service sector is expected to increase

    by 3%

    _____ d. Employment in both the service producing sector and the manufacturing service sector

    are expected to remain the same.

    _____ e. Employment in both the service producing sector and the manufacturing service sector

    are expected to decrease by about 10% between 2000-2010.

    2. The following are all variables of the external market environment except:

    _____ a. Economic environment

    _____ b. Political and legal environment

    _____ c. Company operating environment

    _____ d. Cultural and social environment

    _____ e. Technological environment

    3. All of the following are uses for technology in marketing except:

    _____ a. Blogs

    _____ b. Fax Campaigns

    _____ c. Websites

    _____ d. Data Mining

    _____ e. Customer Relationship Management

    4. According to the text, there are four categories of offerings: pure tangible good, tangible good with accompanying services, major service with accompanying minor goods and services and pure services.

    _______True _______ False

    5. The attitudes and reactions of people, social critics, and governments all affect the political environment.

    _______True _______ False

    6. All of the following influence online consumer purchasing behavior except:

    _____ a. Convenience

    _____ b. Customization

    _____ c. Communication

    _____ d. Control

    _____ e. Credit Check

    7. Corporate conscience and consumer welfare are not important aspects of marketing.

    _______True _______ False

    8. Social responsibility is a good promotional strategy used to increase sales.

    _______True _______ False

    9. Once a company decides to enter a particular country, it has to determine the best mode of entry. These broad choices include the following except:

    _____ a. Import/Export

    _____ b. Joint Venture

    _____ c. Billboard Advertising

    _____ d. Licensing/Franchising

    _____ e. Contract Manufacturing

    10. Buyer behavior and customer profiling cannot be understood using technology.

    _______True _______ False

    11. The four major e-marketing domains include all of the following except:

    _____ a. Business to Consumer

    _____ b. Business to Wholesaler

    _____ c. Business to Business

    _____ d. Consumer to Consumer

    _____ e. Consumer to Business

    12. Viral marketing is the Internet version of word of mouth marketing.

    _______True _______ False

    13. The political-legal factors that should be considered in deciding whether to do business in a given country are all of the following except:

    _____ a. government bureaucracy

    _____ b. attitudes toward international buying

    _____ c. political stability

    _____ d. ratio of attorneys to marketing managers

    _____ e. monetary regulations

    14. Service companies can try to demonstrate their service quality through

    _____ a. physical evidence

    _____ b. imagery

    _____ c. presentation

    _____ d. performance

    _____ e. all of the above

    15. Perishability is an issue that affects products but not services.

    _______True ________ False

    © BrainMass Inc. brainmass.com May 20, 2020, 2:23 pm ad1c9bdddf
    https://brainmass.com/business/marketing/marketing-questions-87498

    Solution Preview

    1. According to the Bureau of Labor Statistics:

    _____ a. Employment in both the service producing sector and the manufacturing service sector

    are expected to increase by about 10% between 2000-2010.

    _____ b. Employment in the service producing sector is expected to double between 2000-2010

    while employment in the manufacturing service sector is expected to decline by 10%

    _____ c. Employment in the service producing sector is expected to increase by 19% between

    2000-2010 and employment in the manufacturing service sector is expected to increase

    by 3%

    _____ d. Employment in both the service producing sector and the manufacturing service sector

    are expected to remain the same.

    _____ e. Employment in both the service producing sector and the manufacturing service sector are expected to decrease by about 10% between 2000-2010.

    Answer: a

    Get the reference from http://www.bls.gov/news.release/ecopro.nr0.htm, which provides only the projection between 2004-2014

    2. The following are all variables of the external market environment except:

    _____ a. Economic environment

    _____ b. Political and legal environment

    __X___ c. Company operating environment

    _____ d. Cultural and social environment

    _____ e. Technological environment ...

    Solution Summary

    This solution is comprised of a detailed explanation to answer regarding the Bureau of Labor Statistics, all variables of the external market environment and uses for technology in marketing, the influence of online consumer purchasing, the mode of entry into foreign countries, four major e-marketing domains, and answering the true/false questions.

    $2.19

    ADVERTISEMENT