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Choose a real-life company and identify five marketing strategy questions the company should ask. How might the answers to these questions help the company focus its marketing efforts?

248 words about Motion's Blackberry

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Choose a real-life company and identify five marketing strategy questions the company should ask.

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For this assignment, I will chose Research in Motion's Blackberry phones. The five marketing strategy questions are:

1) What is the target segment for Blackberry phones, ie, is it just the business users or other target segments as well such as college going people, stay at home mom's, etc.? The answer to this question will help in customizing the marketing strategies as per different target segments ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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