Explore BrainMass

Marketing Management Concepts and Principles

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Dear Sir/Madame,

I would like to request assistance in my assignment, to compare with the answers I already have.

Please find the attached questions. Please provide a detailed answer in a small paragraph.

Thank you

© BrainMass Inc. brainmass.com October 17, 2018, 12:57 am ad1c9bdddf


Solution Preview

This solution provides answers to a number of questions that cover a wide range of marketing topics. As an example please review the following question and answer. Please note that the purpose of this solution was to provide main points that students can expand and write their own answers.

1. What types of activities are involved in the marketing management process? Explain each activity in detail.

Marketing management is basically a process of Analysis, Planning, ...

Solution Summary

This solution provides answers to a number of questions pertaining to the field of marketing management. The questions cover a wide range of marketing topics including marketing mix, new product development, product life cycle, CRM, promotional mix, advertising, personal selling, sales promotion, public relations and many other such topics.

Similar Posting

Key Principles of Financial Managements

You have recently been appointed as the senior management accountant in a large listed company, XYZ plc which has divisions in a number of countries and trades globally.

You have examined the financial management procedures of XYZ plc and have had discussions with the board of directors of the company. In doing so you have identified the following key areas which need to be addressed:

1. There is little understanding of the role and nature of financial management amongst the other directors and senior managers and you feel that this limits their ability to make sound decisions regarding shareholder wealth maximisation.

2. There appears to be no strategy behind the management of the sources of capital in the company and little understanding of the need to manage the cost of capital.

3. Large projects seem to be undertaken with little or no formal investment appraisal.

You are required to produce a report to the board of directors explaining the key principles and concepts in the above areas and discuss models and techniques by which the company may improve performance.

The report should include critical evaluation of the models and concepts proposed outlining their merits and limitations. You may incorporate logical assumptions with regard to the company and use numerical examples to illustrate the models and concepts that you propose to adopt.

View Full Posting Details