Marketing Management Concepts and Principles
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Solution Summary
This solution provides answers to a number of questions pertaining to the field of marketing management. The questions cover a wide range of marketing topics including marketing mix, new product development, product life cycle, CRM, promotional mix, advertising, personal selling, sales promotion, public relations and many other such topics.
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This solution provides answers to a number of questions that cover a wide range of marketing topics. As an example please review the following question and answer. Please note that the purpose of this solution was to provide main points that students can expand and write their own answers.
1. What types of activities are involved in the marketing management process? Explain each activity in detail.
Marketing management is basically a process of Analysis, Planning, ...
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