Marketing Discussion: Various Production Concepts
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Please help with the following marketing discussion question.
Why are the production concept, the product concept, and the selling concept considered inferior, when used alone, to the marketing and holistic marketing concepts? When focused on exclusively, what are the production, product and selling approaches failing to consider and address for the conduct of business today?
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This solution helps with a marketing discussion question. It discusses the production concept, the product concept, and selling concept, and explains why its considered inferior. The explanation is given in 247 words.
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Problem: Why are the production concept, the product concept, and the selling concept considered inferior, when used alone, to the marketing and holistic marketing concepts? When focused on exclusively, what are the production, product and selling approaches failing to consider and address for the conduct of business today?
Solution: The production, product, and selling concept are considered inferior because they do not incorporate or ...
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