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Price and promotion strategy for Mcdonald's

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Can you please explain what marketing research approach you would use to develop the marketing strategy and tactics for McDonald's.

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Solution Summary

The solution explains the importance of price and promotion in the development of marketing strategy and tactics for McDonald's.

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Pricing is a very crucial in the marketing strategy and tactics of Mcdonald's bcause it is not targeting a niche market but has a mass market strategy and catering to the group of consumers which is very price sensitive. Moreover, there is fierce competition in this segment from other companies like Burger ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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