Explore BrainMass

Explore BrainMass

    Place And Promotional Strategy For A Budget Plan

    Not what you're looking for? Search our solutions OR ask your own Custom question.

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Projected budget plan for McDonald

    Develop and identify possible expenditures and create a budget plan for marketing McDonald's new healthy foods and beverages. ***** Budget total should not exceed 3,000,000.00 unless the projected profit exceeds the amount.

    In 300 words describe in detail the appropriate place and promotional strategy that could be used in the development of the strategy budget plan.

    Our intent for marketing and advertising is to target - health conscious people, people who may be lactose tolerance, -children and people with active lifestyles, athletes and people who live in urban areas.

    All of our marketing and communication will be relevant to our customers and consistent with our brand. Please add reference(s)

    The budget plan may include working capital for :
    Communication: TV
    Equipment: small equipment purchases
    freight and transportation charges equipment
    advertising charges: (printing cost new menus, internet
    promotional expenses: celebrities
    other expenses (personnel), water, and electric

    example::: example::: example:::

    Marketing Budget Plan for McDonald's in 2009
    Unit cost Projected Cost Projected total
    PRINT
    Advertising $$$$ $$$$ $$$$$
    Total print

    COMMUNICATION
    Radio/ TV
    Newspaper
    internet
    Total Communication

    COST
    Consulting for future markets
    Human Resources (4 persons) HR Manager, Lawyer
    Miscellanous ( Travel and other expenses)
    Total for Cost

    MERCHANDISING
    Flyers- coupons, ads
    total merchandising

    © BrainMass Inc. brainmass.com March 4, 2021, 9:29 pm ad1c9bdddf
    https://brainmass.com/business/marketing-strategy/248350

    Solution Preview

    In 300 words describe in detail the appropriate place and promotional strategy that could be used in the development of the strategy budget plan.

    Mcdonald's will obviously utilize its existing restaurant network to distribute this new line of healthy food products and beverages. However, the focus will be more on the urban network, ie, restaurants located in major cities or large urban areas as busy people leading an unhealthy life in large urban areas are the major target customers. Therefore, Mcdonald's will ...

    Solution Summary

    Describes in detail the appropriate place and promotional strategy that could be used in the development of the strategy budget plan.

    $2.49

    ADVERTISEMENT