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Place And Promotional Strategy For A Budget Plan

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Projected budget plan for McDonald

Develop and identify possible expenditures and create a budget plan for marketing McDonald's new healthy foods and beverages. ***** Budget total should not exceed 3,000,000.00 unless the projected profit exceeds the amount.

In 300 words describe in detail the appropriate place and promotional strategy that could be used in the development of the strategy budget plan.

Our intent for marketing and advertising is to target - health conscious people, people who may be lactose tolerance, -children and people with active lifestyles, athletes and people who live in urban areas.

All of our marketing and communication will be relevant to our customers and consistent with our brand. Please add reference(s)

The budget plan may include working capital for :
Communication: TV
Equipment: small equipment purchases
freight and transportation charges equipment
advertising charges: (printing cost new menus, internet
promotional expenses: celebrities
other expenses (personnel), water, and electric

example::: example::: example:::

Marketing Budget Plan for McDonald's in 2009
Unit cost Projected Cost Projected total
PRINT
Advertising $$$$ $$$$ $$$$$
Total print

COMMUNICATION
Radio/ TV
Newspaper
internet
Total Communication

COST
Consulting for future markets
Human Resources (4 persons) HR Manager, Lawyer
Miscellanous ( Travel and other expenses)
Total for Cost

MERCHANDISING
Flyers- coupons, ads
total merchandising

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Describes in detail the appropriate place and promotional strategy that could be used in the development of the strategy budget plan.

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In 300 words describe in detail the appropriate place and promotional strategy that could be used in the development of the strategy budget plan.

Mcdonald's will obviously utilize its existing restaurant network to distribute this new line of healthy food products and beverages. However, the focus will be more on the urban network, ie, restaurants located in major cities or large urban areas as busy people leading an unhealthy life in large urban areas are the major target customers. Therefore, Mcdonald's will ...

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Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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