Marketing of Salsa
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Determine : 1) the name of the product, 2) the target market demographics, 3) the Unique Selling Properties, 4) any special / unique packaging, 5) whether you're rolling it out locally, regionally or nationally and where. 6) Will you have a spokesperson?.Who will you choose?
Determine a promotional budget and if you have any strategic partners (identify them).
Then develop the 4 Ps of the marketing mix. Remember that the three legs of promotion are advertising, PR and sales promotion.
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Marketing of Salsa
Introduction
Salsa is a food with cultural specialism and has now become popular worldwide. Its literal meaning is sauce. The most delicious and tempting variety of salsa is tomato salsa. Tomato salsa is a spicy mixture of tomatoes, onions and chilly peppers to accompany a variety of foods, especially Mexican food. However, the overall texture of salsa derives from the tomato base, typically a mixture of tomato paste and chunks. The most important ingredient in tomato salsa is raw pepper and powdered pepper, which adds to the taste (Method of preparing a salsa product, 2008).
Name of the product: The salsa product referred here is Tomato Salsa, which is the blend of American and Mexican delight.
Target Market: For this product, demographical segmentation of the market is done. So the target market here will be both males and females in the age-group of 20-39, as the people in this age-group prefer dishes made of fresh vegetables instead of youngsters and teenagers, who love to have junk food as their daily diet (Ramaswamy & Namakumari, 2007).
Unique Selling Properties: The unique selling properties of Tomato Salsa are that it is a low fat product, which is really good for health and figure conscious women. Also, it is a nutritious product as raw vegetables are used for its preparation and it also has a great spicy taste for the tongue. It is also easy to handle, as it is packed in plastic jars and the preparation of the product is so that it can be preserved for long (Ramaswamy & Namakumari, 2007).
Packaging: The packaging of tomato salsa is ...
Education
- MBA (IP), International Center for Internationa Business
- BBA, University of Rajasthan
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