Development of the Strategic Marketing Plan
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I have to create a marketing plan and I don't know where to start. I created a company which is dedicated to make jeans to fit with the best quality materials at an affordable price. It works this way. We conducted a study on what were the likes of jeans in Puerto Rico and the different types of bodies of men and women to make jeans to fit. We opened a store in a mall in which we sell our jeans and in which a person can go also to take measures oh his body an order his jeans customized.I have this marketing plan outline. I have a to discuss this four points:
-Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan.
-Develop an initial sales promotion schedule.
-Create an advertising plan.
-Identify public relations opportunities for the product or service.
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The solution discusses developing a strategic marketing plan.
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Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan.
The first step before identifying a place and promotional strategy plan is defining your product in a comprehensive manner. Your product is jeans that are customizable. Analyze whether there are any different colors, types, cuts, designs, or labels, which can be included in the marketing plan.
To put together your place and promotion plan:
The place component identifies how you plan to distribute your product. In other terms, how will you get it to the customer? You mentioned a store in your posting. Will it be sufficient, or do you need to identify other types of distribution channels? Examples may be through department stores or the internet. For the internet, it may be difficult to sell customizable jeans, but what about people who already know their size? Would they want to order from the internet? Remember, you are selling a ...
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