Marketing Plan Outline
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I am looking for an example to use to answer the follwoign questions. Thank you.
TASK:
a. Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan.
1) Develop an initial sales promotion schedule.
2) Create an advertising plan.
3) Identify public relations opportunities for the product/service.
4) Analyze the impact of channel management decisions on the marketing or your selected product or service. Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen.
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Solution Summary
This solution provides an illustrative example of how to identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan and, through this illustrative example, addresses the four questions.
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