Marketing Plan Outline for iPhone 5 by Apple
Not what you're looking for?
Broad Marketing Objectives:
Situation Assessment
1) What are the corporate mission and objectives from Apple iPhone 5?
2) What are the broad marketing objectives?
3) What are the market including segments?
4) What is the total competition?
5) Internal?
6) Technology as needed
7) Political as needed
8) Socio/cultural as needed
Product market definition:
1) Product
2) Customers
3) Benefits
4) Territory
Marketing Strategy:
1) Target market selection
2) Product configuration
3) Positioning
Marketing Programs:
1) Program objectives
2) Action Plans
3) Timing
4) Resources and Budget
Results and performance measurement.
Purchase this Solution
Solution Summary
The solution provides guidance on preparing the marketing plan outline for Apple's iPhone 5.
Solution Preview
Dear Student,
We at Brainmass as experts are expected to provide you online teaching assistance and not the complete solution. Therefore, ...
Education
- BCom, M.D.S University, Ajmer
- MBA, M.D.S University, Ajmer
- PhD, Suresh Gyan Vihar University, Jaipur
Recent Feedback
- "Thank you"
- "Thank you"
- "Thank you"
- "THANKS THIS WAS VERY HELPFUL"
- "I would like to use you as my expert for future assignments, If I do submit an assignment I will try to submit it early...Thanks "
Purchase this Solution
Free BrainMass Quizzes
Employee Orientation
Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.
Change and Resistance within Organizations
This quiz intended to help students understand change and resistance in organizations
Transformational Leadership
This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.
Learning Lean
This quiz will help you understand the basic concepts of Lean.
Basics of corporate finance
These questions will test you on your knowledge of finance.