Explore BrainMass
Share

Marketing Plan Outline for iPhone 5 by Apple

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Broad Marketing Objectives:
Situation Assessment

1) What are the corporate mission and objectives from Apple iPhone 5?
2) What are the broad marketing objectives?
3) What are the market including segments?
4) What is the total competition?
5) Internal?
6) Technology as needed
7) Political as needed
8) Socio/cultural as needed

Product market definition:
1) Product
2) Customers
3) Benefits
4) Territory

Marketing Strategy:
1) Target market selection
2) Product configuration
3) Positioning

Marketing Programs:
1) Program objectives
2) Action Plans
3) Timing
4) Resources and Budget

Results and performance measurement.

© BrainMass Inc. brainmass.com October 25, 2018, 7:35 am ad1c9bdddf
https://brainmass.com/business/the-product-lifecycle/marketing-plan-outline-for-iphone-5-by-apple-508326

Solution Preview

Dear Student,

We at Brainmass as experts are expected to provide you online teaching assistance and not the complete solution. Therefore, ...

Solution Summary

The solution provides guidance on preparing the marketing plan outline for Apple's iPhone 5.

$2.19
See Also This Related BrainMass Solution

Strategic Plan help!!! Need ASAP

I am doing a sales plan Phase II and need a strategic plan:

Please include the following:

sales strategy
customer relationship strategy
Tactics

Also, I have included Sales Plan Phase I which you will need to read first. Please include charts and data graphs only where appropriate or needed, as well as include references.

* Word count is 850 TOTAL. Thanks so much!

View Full Posting Details