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Marketing Plan Outline for iPhone 5 by Apple

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Broad Marketing Objectives:
Situation Assessment

1) What are the corporate mission and objectives from Apple iPhone 5?
2) What are the broad marketing objectives?
3) What are the market including segments?
4) What is the total competition?
5) Internal?
6) Technology as needed
7) Political as needed
8) Socio/cultural as needed

Product market definition:
1) Product
2) Customers
3) Benefits
4) Territory

Marketing Strategy:
1) Target market selection
2) Product configuration
3) Positioning

Marketing Programs:
1) Program objectives
2) Action Plans
3) Timing
4) Resources and Budget

Results and performance measurement.

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