Broad Marketing Objectives:
1) What are the corporate mission and objectives from Apple iPhone 5?
2) What are the broad marketing objectives?
3) What are the market including segments?
4) What is the total competition?
6) Technology as needed
7) Political as needed
8) Socio/cultural as needed
Product market definition:
1) Target market selection
2) Product configuration
1) Program objectives
2) Action Plans
4) Resources and Budget
Results and performance measurement.
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The solution provides guidance on preparing the marketing plan outline for Apple's iPhone 5.