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    Apple iPhone & Pricing

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    I need help with these two questions. What price adaptations should Apple iPhone include in its marketing plan? Be specific. Also, can you describe and discuss any changes I would make in the pricing of Apple's iPhone. Be specific and provide examples.

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    Solution Preview

    Apple should raise the price of its cheapest phones, protecting its' price image and margin. To go any cheaper is dangerous- currently Apple offers a $99.00 model (5c) and a $199 (5s) model. Google's Moto X is $350 and the Android Nexus 5 is $349. There are definitely cheaper options available- Verizon and Cricket for instance both offer phones, but none of these are known for being trendsetters in design and applications. Apple should set ...

    Solution Summary

    This solution addresses the price adaptations Apple iPhone include in its marketing plan. Includes APA formatted references.