Purchase Solution

Pricing Strategies and Distribution Channels

Not what you're looking for?

Ask Custom Question

Choose a company that has several product divisions, for example, GE, Proctor and Gamble, Ford Motor, or Aon to name a few.

Choose 1 product from your chosen company and discuss its pricing strategies and distribution channels.

Include whether or not you believe these strategies are effectively reaching and serving the product's market segment.

Purchase this Solution
Solution Summary

Discusses pricing strategies and distribution channels for Apple.

Solution Preview

The company selected for this assignment is Apple that manufactures products ranging from computers to mobile phones, tablet PC's, digital music player, etc. The company is recognized for its innovative and world class consumer electronic and computing products across the globe. The product selected for this assignment is Iphone.

Apple pursues a premium pricing strategy for its mobile products.. The company's products are unique, one of its kind and the company has a proven history of revolutionizing the industry segment in which its products are launched. For example, iPod revolutionized the digital music player ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
Recent Feedback
  • "Thank you. "
  • "Thank you"
  • "Thank you. I got 20/20 last week for my discussion you help me out with."
  • "Thank you. Great Job. "
  • "Thank you. Great Job. "
Purchase this Solution
Free BrainMass Quizzes
Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Organizational Behavior (OB)

The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.

Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

Motivation

This tests some key elements of major motivation theories.

View More Free Quizzes
Related BrainMass Solutions

  • Importance of pricing strategies

    180591 Importance of pricing strategies What are three lessons learned relative to the importance and effectiveness of various pricing strategies?

  • Pricing and Distribution in marketing

    Please submit 3-4 pages Timex Vs Rolex Pricing and distribution strategies: Pricing and distribution strategies are the methods an organization utilizes to allocate cost for their goods and service.

  • iPhone - Pricing Strategy and Distribution Channels

    512467 iPhone - Pricing Strategy and Distribution Channels I'm working on a project about the iPhone.

  • Marketing Plan for Team Athletic in India

    The company can make use of advertising strategies or different channels of media pertinent to a nation and its target customers (Lancaster & Reynolds, 2005).

  • Discussing Distribution Channels

    A favourite product's organization and their channels of distribution strategies that help them get enough products to the target quickly. Starbucks use franchisers as its main distribution channels.

  • Distribution and Pricing

    Distribution Channels: Understanding and Managing Channels to Market. USA: Kogan Page Publishers. Paley, N. (2006). The Manager's Guide to Competitive Marketing Strategies. USA: Thorogood Publishing. Boone, L.E. & Kurtz, D.L. (2011).

  • Pricing Strategies: An Overview

    A study on competition between retailing and e-tailing distribution channels (Yao et al, 2005) shows that studying competition could also mean looking at competitive distribution channels and having a competitive pricing between channels. 5.

  • Marketing Mix Strategies

    The distribution should be intensive and complete. There is a reason McDonalds is everywhere. The distribution channels should be solid.

  • Marketing Distribution Strategies

    Try and think of the canned soup as similar distribution strategies by networking and utilizing lock specialty shops or large chain grocery stores.

View More Related Solutions