Select TWO products from the list of product categories below and using the teaching materials and any additional research explain what you think would be an appropriate distribution strategy for them. In doing so compare and contrast the two distribution strategies explaining why they would be similar or different.
Illustrate your answer by referring to specific brands within each of the two product categories you have chosen.
Ensure that you repeat the case question shown in bold above in full and verbatim on the title page of your submission along with the other infomration described in module 1.
Excluding your title and reference pages, your paper should be no more than four pages long.
Although this case question relates to channels of distribution you are expected to use both your knowledge acquired from MOD03 as well as your acquired knowledge from prior MKT301 modules.
Use information from the background readings and any good quality sources you can find. Please cite all sources and provide a reference list at the end of the paper.
The following will be assessed:
Your demonstrated understanding of the marketing concepts central to the case question including what is a distribution strategy.
Your demonstrated understanding of factors related to the development of a distribution strategy through the analysis you conduct and their use in the context of the case.
In particular you should demonstrate your knowledge from the course by defining or explaining the relevant concepts used which could include:
Alternative forms of channels integration (ranging from outright ownership of distribution through franchising to use of other firms' channels), channel intensity (intensive, selective or exclusive), and the various factors (Market, Producer, Product, Competitive) managers would consider, along with an evaluation of the pros and cons of the various alternatives.
Note that you should not only state how you believe the two products should be distributed. As you are asked to "compare and contrast" the distribution strategies for them you should also explain in what ways the distribution of each might be similar or different and why they might be similar or different. In doing so remeber that your primary goal is to demonstrate your understanding of the teaching materials and learning from the course.
The criteria used for assessment will be those explained on the MOD01 Home page, namely:
Effective and appropriate communication skill
Hope you are well.
--The list of product categories below and using the teaching materials and any additional research explain what you think would be an appropriate distribution strategy for them. In doing so compare and contrast the two distribution strategies explaining why they would be similar or different. Illustrate your answer by referring to specific brands within each of the two product categories you have chosen. Ensure that you repeat the case question shown in bold above in full and verbatim on the title page of your submission along with the other information described in module 1.
Consider the two similarities in automobiles and canned soup utilized distribution strategies by networking with mortar and brick establishment - to facilitate the end sale phase of the product to targeted consumers. For instance, the automobiles industry utilizes manufacturing the parts and design for the vehicle part to thereby being distributed at a local dealership for the local communicate area to purchase. In doing so, the automobiles industry distribution position of place is on the direct interconnected with the target car buyer to having accessibility more easier to review, test drive, and compare auto prices with competitors (in some cases many other automobile ...
The review into marketing mix that entails distribution model within targeted business industries. 784 words.
Pricing/Distribution in Marketing Decisions For Mercedes-Benzes
Pricing and Distribution in Marketing Decisions For Mercedes-Benz.
(1) Briefly describe the pricing strategies implemented by Mercedes-Benzes.
(2) Given the company's target market, explain why you think these pricing strategies will or will not motivate customers to buy and continue to buy.
(3) Discuss the role of discounts in this company's strategy. If discounting and price cutting would not be appropriate, explain.
(4) Briefly explain the distribution strategy for this product: how does it fit with the designated target market? Are there incongruences with the store or other outlet?