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Organization's strategies

Characterize an organization's strategies with respect to product, price, distribution, and advertising for a product in its maturity stage of the product life cycle.

One of the main problems that can prevent a firm from effectively using CRM is that some of the assumptions behind CRM may not always hold true. Give an example of one of these assumptions that might not always hold true.

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Characterize an organization's strategies with respect to product, price, distribution, and advertising for a product in its maturity stage of the product life cycle.
Characterize an organization's strategies with respect to product, price, distribution, and advertising for a product in its maturity stage of the product life cycle.
As per quickmba, "A new product progresses through a sequence of stages from introduction to growth, maturity, and decline. This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix."
Maturity Stage is the third stage of the product life cycle. At this stage competition is maximum; hence marketing plays a vital role in this stage. Marketing spend has to be monitored carefully, since any significant moves are likely to be copied by competitors. The Maturity Stage is the time when most profit is earned by the ...

Solution Summary

Response helps in guiding about the organization's strategies with respect to product, price, distribution, and advertising for a product in its maturity stage of the product life cycle.

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