How does the choice of distribution channel affect pricing strategies?
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How does the choice of distribution channel affect pricing strategies?
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The marketing mix approach to marketing is one model of crafting and implementing marketing strategies. It stresses the "mixing" of various decision factors in such a way that both organizational and consumer objectives are attained. The most common variables used in constructing a marketing mix are price, promotion, product and distribution (also called placement). Mix coherency refers to how well the components of the mix blend together. A strategy of selling expensive luxury products in discount stores ...
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