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    How does the choice of distribution channel affect pricing strategies?

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    How does the choice of distribution channel affect pricing strategies?

    Can you give a example please.

    © BrainMass Inc. brainmass.com March 4, 2021, 7:18 pm ad1c9bdddf
    https://brainmass.com/business/the-marketing-mix/choice-distribution-channel-affect-pricing-strategies-92804

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    The marketing mix approach to marketing is one model of crafting and implementing marketing strategies. It stresses the "mixing" of various decision factors in such a way that both organizational and consumer objectives are attained. The most common variables used in constructing a marketing mix are price, promotion, product and distribution (also called placement). Mix coherency refers to how well the components of the mix blend together. A strategy of selling expensive luxury products in discount stores ...

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