How does the choice of distribution channel affect pricing strategies?
Can you give a example please.© BrainMass Inc. brainmass.com March 4, 2021, 7:18 pm ad1c9bdddf
The marketing mix approach to marketing is one model of crafting and implementing marketing strategies. It stresses the "mixing" of various decision factors in such a way that both organizational and consumer objectives are attained. The most common variables used in constructing a marketing mix are price, promotion, product and distribution (also called placement). Mix coherency refers to how well the components of the mix blend together. A strategy of selling expensive luxury products in discount stores ...
The 312 word, cited solution provides an excellent explanation to the problem.